阿凡达

去年,为了确保我们向服务提供商客户提供世界级NFV和SDN专业服务,我们从服务开发预算中投入非非非非非非量化和值投入市场研究调查,独立由市场调研欧文理解客户需求第二目标 我们想理解思科感知位置SDNNFV服务提供社区的专业服务-CiscoSDN和NFV客户与非客户从我们的角度说,好消息是Cisco评分#1

OvumNFVSDNPS评分
图1:供应商按服务提供者评分-思科率#

我们约Ovum替我们做勘测Cisco未被命名为调查赞助者:我们不希望调查结果偏向正或负。我们真的需要倾听SDN和NFV专业服务能力好坏之丑之词。一年后利用服务开发程序内结果为客户服务后,现在是更广泛地分享洞见的时候了。因此我花一或二博客解释部分调查洞察力

Cisco率#1

I'll start with a key finding from Ovum's research: when it came to service provider expectation of who would play the leading role in NFV and/or SDN professional services, Cisco Services came out as #1 by quite a margin, as the chart above shows.  If, then, you are a service provider where NFV and SDN are major network initiatives (and let's face, it, which major service providers are not moving forward with NFV and SDN), the independent, unbiased Ovum survey results show that service providers globally have more confidence in Cisco than any other professional services firm – by a good margin.

问题

The survey question was very important: if you've studied the best practices of questionnaire design, you'll know how important it is to avoid any bias in the question design.  We asked, simply: "Based only on their professional services offerings, who do you expect to play a leading role in NFV or SDN professional services?"  The response was open ended: participants could name anyone that came to mind that they rated for NFV and SDN professional services.  The use of an open ended response ensured that we didn't bias the respondent.  And respondents could give up to 3 firms in their answer, in priority order.调查响应者有充裕空间命名首选提供商-好消息是Cisco像上图显示的那样排名#1

Ovum调查:背景

批发商仔细评析后,我们选择行业stalwart Ovum为我们进行市场调研:Ovum面向服务提供者并拥有全球客户基础。虽然我们支付调查费,但Cisco Service和Ovum都极有必要接收非偏差数据:因此调查对象不知道Cisco为调查提供资金。我们希望听到真正的挑战,了解Cisco和竞争者在NFV和SDN新兴专业服务领域的能力的真实性。和Ovum没有别的方法, 他们的完整性和思科一样危险免置疑者对任何一个组织完整性的怀疑

调查人口学

街氮и浪琩去年SDN和NFV仍然相当新技术时段超过50家不同的提供商对Ovum问卷作答,分布图见下图

服务提供者类型-调查人口
图2 服务提供者类型-调查人口

竞争者名称

Cisco和我的风格都不适合在像这个博客命名竞争者。在这个博客第二部分中,我将提供对竞争者“类型”的一些描述,该类型来自这个公开端查题的受访者

包装式

服务提供组织NFV和/或SDN项目工作时,我希望这个博客能提供启发思考,因为你决定由谁提供NFV/SDN行程专业服务。在未来的“Part2”博客中,我会提供其他一些评论这些结果和某些意义。为了确保你听到下半段,请在Twitter上跟踪我.

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作者类

阿凡达

斯蒂芬斯皮尔斯

SP产品管理

Cisco客户体验